LG finally paves the road of FPR technology in India; unveils its first Cinema 3D TV

Subhro Prakash Ghosh

LG Cinema 3D TV unveiled

The   entry of Cinema 3D TV of LG in India on 26^th April breaks all the notions that the existing 3D TV brands made with the use of conventional technology. Yes, probably it might sound a tad weird comment or comparison, however, this is the actual truth. Earlier Samsung, Sony and Panasonic have already launched their 3D TVs in the Indian market, but every brand emerged with the conventional SG (shutter glass) technology. LG among all the global brands stands successful in applying the latest FPR (film-type patterned retarder) and launching its new Cinema 3D TV in India.
The successive foraying of LG in 3 nations (Korea, France, and India) within a gap of only one or two weeks makes it distinctive among all its competitors. The new breakthrough in 3D technology in the home entertainment segment debuts nationally for the Indian consumers. While unveiling the launch jointly done by Bollywood actress Kangana Ranaut,

Kangana Ranaut with Soon Kwon, MD, LG Electronic

the Managing Director of LG Electronics India Soon Kwon opined, “LG is committed to develop the products and innovating technologies which surpass the expectation of today’s global consumers. Cinema 3D TV is the perfect choice when it comes to blend in the fascinating milieu of 3D entertainment for a lengthy period in greater comfort.”
The sizzling fact of this launch is that with the introduction of LG FPR 3D TV, the brands using the SG technology get a big slam due to open exposure of lots of disadvantage involved with the conventional technology. Poor brightness with less clarity, flickering, image overlapping known as cross talk, heavy weight of shutter glasses, health hazard due to prolonged use etc. are the striking drawbacks that make FPR technology stand far ahead from SG. LG Cinema 3D TV applied with FPR technology is the world’s first 3D TV to be honored with the recognition of ‘Flicker Free’ certification from Intertek and TUV.

FPR technology – a boon to end-consumers

Subhro Prakash Ghosh
LG has announced its retailing of LG Cinema 3D TV in India. Though it’s a Cinema 3D TV, but it comprises of all the advantages of LG Smart TV, so that the user can have an optimum level of access to premium content via renowned global providers including India’s, for instance Hungama, Zapak, NDTV, Carwale and Indiatimes. On the other hand, this product is designed in such a manner that it can directly hit the problem of ‘lack of 3D content’. It has a special quality to convert the 2D content into high quality content.
LG Cinema 3D TV, based on the FPR 3D technology is much ahead of the 3D TVs of other existing brands in India such as Panasonic, Sony and Samsung, whose concepts are pillared on SG technology. FPR technology optimizes the image separation for right and left eye in order to give the viewers clear 3D pictures with zero percent cross talk, image retention and flickering. These problems are openly observed in the SG technology, and its prolonged use even indulges viewers suffering from headache and eye fatigue.

Demonstration of FPR 3D glass-No change in color/pic quality with the change in viewing angle

Among all the features of FPR technology, the salient ones are – advanced 2D to 3D conversion, certified 3D flicker-free 3D images, comfortable 3D glasses, flexible viewing positions and wide viewing angle and 3D light boost. Viewers using the conventional shutter glasses (SG) confront with tremendous flickering, on the other hand, the glasses are too heavy due to inbuilt rechargeable battery to wear for a long time. On the contrary, the head position of the viewer should be straight and static, and taking a different viewing angle will immediately catch the reduced image brightness and clarity.

Demonstration of SG - Color/pic quality changes with the change in viewing angle

However, the using of FPR 3D glasses of LG has been improved with high modifications from all these drawbacks. Viewers using FPR glasses will never face flickering, and these glasses are very light and comfortable to wear due to the absence of battery. Whereas, this technology endows the user with numerous viewing angles (maximum 178⁰) with no color change, thus the picture quality is always vivid with superb clarity. Hovering with lots of advantages and benefits, this FPR technology, a proprietary of LG, is supposed to make a revolution in the 3D TV concept in India.