Cello inaugurates affordable 3D TV based on LG’s FPR 3D LCD technology

Subhro Prakash Ghosh

Leyburn-based Cello Electronics, British LCD TV manufacturer, has unveiled its 3D TV range in the United Kingdom. Cello claims that it has launched the UK’s most affordable 3D TV any brand has ever come up with. The brand has worked on the technology, instead of abiding by the same routs Samsung and Sony follows, on the other hand, it has looked into the price factor to offer the most affordable 3D TV.

There was some news concerning the announcement of adoption of FPR (film-type patterned retarder) technology of LG Display by some other TV giants, however, not a single brand confirmed. However, Cello is the only brand that has utilized FPR passive 3D LCD technology in order to overcome the drawbacks and difficulties related to SG technology.

Cello 3D TV

Cello 3D TV comes with 4 pair of polarized glasses, a strategy to reach the families consisting of small and large family members. According to the news sources, Cello would charge £ 19.99 for each additional set of 3D eyewear.

The plus point of using LG Display’s FPR is that it has no drawbacks such as image flickering, overlapping, retention, low response speed, narrow viewing angle, etc. Thus, FPR technology has got the honor of ‘best 3D technology’ last year at a display event held in Beijing.

View the Aroma of Television

 Sneha Mundhra

Look right or left everywhere you may find 3D infused objects today, whether it is movies, televisions, or gaming. But, how about if you can sense smell too with great visuals? The researchers from University of California and Samsung Advanced Institute of Technology based out of Korea have been working on this ‘smell-o-vision’ concept for years now.

I know it seems trivial, if we give it a thought that who actually wants to smell the dish flashing on the TV screen. However, let’s not forget that smell is considered as a powerful tool, which can stimulate memories leaving an impact on its viewers. The aroma of cookies baking will surely bring your childhood memories back. Isn’t it? Recall those childhood days, when you and mommy used to whip cookies mixture and wait eagerly for the freshly baked cookies. Therefore, the smell power is the main reason of smell-o-vision to come into vision.

Talking about this technology, it will be a small device fixed behind the TV with an ability to blow out thousands of smells. In a way, it is a revolution that we will be able to receive an immersive experience and definitely, watching cookery shows will become more interesting now.

I hope the smell-o-vision will be launched soon, as I have just bought a new 3D TV and an addition of smell feature will make my experience incredible. My 3D TV has actually made my entertainment amazing than ever and it does not affect my eyes at all. The screen brightness is superb and gives me a facility to convert 2D content into 3D. The coolest part is that it is pocket friendly and hence, I would highly recommend LG 3D TV (being a tech freak) for all of you out there.

LG launches 3D Cinema Monitor in India

LG continues strengthening its market base in the IT segment by introducing its latest 3D Cinema Monitor in India. This has been declared as the world’s slimmest LED monitor and IPS monitor. With the continuous insertion of innovative concepts based on state-of-the-art technologies in order to provide integrated and cost-efficient services to its target audience, LG has become the leader in the market with the increase of its market share.

According to the spokesperson of LG, “LG always strives to provide the best to its consumers and we are positive that this new innovation from the house of LG will enhance the leadership in monitor category.” He also said, “The launch of new range of monitor series has set a benchmark and we expect good response within next quarter. With the launch of 3D monitor and world’s slimmest LG is all set to provide more fun and entertainment for its consumers than ever before. Presently we have 33.7% (Standalone Monitor market share and we target to achieve 42% by the end of 2011.”

The newly launched LG 3D Cinema Monitor is based on FPR (film-type patterned retarder) technology recently founded by LG Display. FPR technology has been awarded as the best 3D technology at a display event held in Beijing in 2010. The range of this product provides vivid and brighter with superior clarity. This is an attempt to combat with those brands, which are quite popular for using conventional SG technology since quite a long time.

Has 3D TV Become the Need of the Hour?

Sneha Mundhra

Has it become important today to have the latest technology at home? Maybe, definitely! Yeah, that is the tug of war in my mind. Every day new technology experts bring advanced mechanization and we, the consumers gets mesmerized to buy it.

I know what you are thinking that ‘who cares’. But in today’s life, where we all are working being updated is an imperative thing. This thought came to me, when I went to meet my filthy rich friend, since she always have the latest tech and gizmos in her home.

No wonder the launched technologies are fab but, to buy them all will burn my pocket. I belong to a media industry, where it is important to keep the track of the latest ongoing. However, this does not mean that I should have all the Apple products.

Coming back again to my meeting with my old friend; we sat in her scintillating room, which made me feel that I am seeing a dream. It was a gorgeous room, a wishful one. The aromatic candles were accentuating the objects around and the cosy couch just made me feel how much I needed it, after a hectic week. Thereafter, as I made myself comfortable she gave me spectacles to put on and my first reaction: “Sweety, my eyes are fine! Are you drunk?”  

So, she smiled and replied me back: “We are about to experience something which you never must have.”

With full concentration to her words, I laid back and wohoo I was watching 3D movie in her living room. I was totally stunned with her featherweight 3D glasses and yes, the wine was amazing too.

Though, I have never been much a fan of 3D movies, as it brings tears to my eyes. For me the idea of watching 3D films in theatre is like torturing. But, it came to me as a surprise, when after 2 hours of watching 3D content, no pain, no nausea nothing happened to me.

The foremost question that popped into my mind: “When this miracle took birth?” And, as usual, she got an excuse to boast. However, it was interesting to know how technology is advancing these days in India. It was LG 3D TV to make your viewing experience fully loaded. This product has seriously allured me and I wish to buy one to make my weekends amazing than ever.

 Thinking of price tag made me sad and there my friend again jumped in and told me it is quite affordable, which brought curves to my lips. 3D TV has so many functions that it can keep you occupied for the full day, if you do not wish to step out in this scorching heat. For me, it is a must buy as it has great features at reasonable price. Because I believe such opportunities, do not keep on knocking our doors, as we know the future is shaping 3D way.